Head of Traffic, Liège

Part of the Galeries Lafayette group and from its origins as a wool mill, La Redoute has evolved into a heritage French brand, maintaining unique connections with its customers for over 180 years– initially through its catalogues and now digital. We specialize in designing furniture and home decor but also offer a range of fashion items to bring the French lifestyle to customer homes.Within its Northern Europe Hub (Belgium, the Netherlands, Germany, and international development), La Redoute is looking for a

Head of Traffic

to accelerate its global digital acquisition performance and support brand growth. Reporting to the E-commerce Director, the Head of Traffic is a key growth leader, responsible for transforming marketing investments into scalable and profitable business performance. Your main missions:

1. Traffic Strategy&Growth Leadership

Define and execute the

global acquisition strategy

across all channels (SEO, SEA, Paid Social, Display, Affiliate) Identify and prioritize

high-impact growth levers per market Build a

clear strategic roadmap and long-term traffic vision Monitor market trends and competitive landscape to anticipate changes Lead and challenge agencies to ensure

best-in-class strategic and operational execution Foster a

test&learn culture

to continuously unlock new growth opportunities 2. Performance&Budget Ownership

Own and optimize

budget allocation across channels

based on ROAS and growth objectives Track, analyze, and optimize KPIs (Traffic, GMV, iROAS / iCPA, Conversion rate, CPC) Drive continuous optimization to maximize

ROI, efficiency, and scalability Implement structured

budget governance and performance tracking

at global and local levels Own end-to-end traffic performance and accountability on acquisition efficiency Build, structure, and lead the

Traffic team (Search&Media Performance) Define roles, responsibilities, and scalable ways of working Coach and develop team members to reach

high performance standards Drive a

data-driven and performance-oriented culture Ensure excellence in both

strategy definition and operational execution 4. Processes, Tools&Data Governance

Design, standardize, automate

processes, tools, and reporting frameworks Ensure consistency and scalability across markets and teams Strengthen

tracking, analytics, and reporting capabilities 5. Cross-functional Collaboration&Partner Management

Collaborate closely with

e-commerce, data, CRM, brand and content teams Align acquisition strategies with broader

business and commercial objectives Manage and optimize

external partners and agencies Communicate clearly on

performance, strategic decisions, and roadmap Translate traffic needs into

high-performing creative and content requirements Leadership&Soft Skills

Inspiring leadership with the ability to

define a clear vision and align teams toward common objectives Strong strategic thinking with the ability to

anticipate and drive high-impact decisions Excellent stakeholder management and

cross-functional collaboration skills Innovation and continuous improvement mindset

, driving experimentation, challenging the status quo, and scaling high-impact initiatives High adaptability and resilience in a fast-paced environment Strong communication and influencing skills, with the ability to engage at all levels of the organization. Hard Skills

Expertise in

multi-channel acquisition strategy (SEO, SEA, Paid, Social, Display, Affiliate) Strong experience in

media performance and ROI optimization Advanced knowledge of

analytics, tracking, and e-commerce reporting Budget management and performance optimization Strong project management and process structuring capabilities Profile

Master’s degree (Business, Marketing, Engineering, or MBA) 6–10 years of experience in

traffic acquisition / performance marketing Proven experience in

team leadership and management Strong balance between

strategic vision and hands-on execution Fluent in English with the ability to operate in an international environment What We Offer

The opportunity to scale a major French lifestyle brand through performance-driven campaigns. Real autonomy on strategy, budget, and testing roadmap. High-impact leadership role with direct contribution to business growth International exposure across multiple European markets Based in Estaimpuis (Belgium)— hybrid working model.

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