Head of Sales I FMCG I Drinks, Brussels

Not every FMCG company gets to choose its growth problems. This one did. In just a few years, this

Belgian FMCG scale-up

has built something rare: a fast-moving commercial engine, a diversified portfolio of high-demand food brands, and a strong presence across

Retail and Out-of-Home . Growth came quickly. Very quickly. Customers followed. Volumes scaled. The sales team expanded. Opportunities multiplied. And today, the company has reached that very specific moment most scale-ups recognize immediately:

the business is ahead of the structure

execution works, but relies too much on individuals

growth is real, but needs to become repeatable

This is no longer about“selling more”. It’s about building a commercial organisation that can scale. The founders know it. They are not looking for someone to protect what already exists, nor for a strategist disconnected from reality.

They are looking for a commercial leader who enjoys being in the middle of the action someone who knows how to turn chaos into momentum, intuition into process, and ambition into results. This role exists because the company is ready to grow up without losing its speed, energy and entrepreneurial DNA. For the right Head of Sales, this is not just a next step. It’s the opportunity to shape the future of a business at the exact moment it matters most.

Role&Responsibilities You will take ownership of an already well-established sales organisation, with a team of around 15 people, active across Retail&OOH. Your mission is straightforward: take the commercial engine to the next level.

In practice, you will:

Lead the full commercial activity across Retail&Out-of-Home.

Structure processes, routines, KPIs and performance tracking (CRM already in place).

Manage, coach and develop an experienced sales team.

Own the commercial P&L, with a strong focus on profitability.

Work closely with the founders and the management team.

This is a true leadership role, strongly execution-driven not a purely strategic position.

Candidate Profile This opportunity is aimed at candidate who have built some first commercial successes in their career within a Consumer market environment in Belgium

Solid experience in Consumer sales, ideally across Retail and/or Out-of-Home.

Proven experience managing commercial teams (10–15+ people).

A background in fast-paced environment

A strong execution and performance mindset.

The ability to bring structure without slowing down the business.

A genuine desire to build, take ownership and leave a mark.

From a mindset perspective:

energy, drive and pragmatism

combined with analytical thinking and leadership maturity.

A profile able to thrive in a fast-moving, still-evolving environment.

What's in it for you ?

A company where things are not fully fixed yet and where your impact will be visible.

A genuine build-up and structuring role, not a maintenance position.

Direct exposure to decision-makers and owners.

Ambitious growth plans over the coming years.

#J-18808-Ljbffr